What type of customers do visitbritain deal with?

VisitBritain primarily caters to international travelers interested in visiting the UK, including leisure tourists, business travelers, and group tour operators. They engage with a diverse range of customers, from individual tourists seeking cultural experiences to families looking for attractions and accommodations. Additionally, they work with travel agencies and businesses in the tourism sector to promote Britain as a desirable destination. Their focus is on enhancing the overall visitor experience and encouraging longer stays.