Why does skin burn when you put lotion?

Lotion or cream is the medium of arousal for men and women when apply at the most sensitive parts, especially the breasts. Other men really do this for their women, to have an instant sensation coming from the breasts. it can also apply to a man's penis as lubricant. But the usual practice, licking it with moist tongue. Man massage the woman's breasts to start the foreplay, while others do it with kissing.