What is the purpose of a marketing plan included in a business plan?

In any business plan there should be a marketing plan since these two are inseparable factors that will determine the profits of any business. See, if you start up a business, you need to know who your target market is. For instance, if its a baby shop, your target would mostly be the pregnant women and mothers so here you need to know how to get their attention even in the worst time of the month.

-The way you advertise your product(s) determines how fast or the frequency of your profits

- Understand the market of that particular business so that you know what to improve, avoid and how to make it better so that you can be ahead of the game

- Have good knowledge of your product before you put it on the shelf

Put out there what you know will grasp their attention (either in brochures, billboards, TV/radio commercials, fliers)

- Accessibility; where you need to set up the business should be someplace favourable for these women in-terms of reach and space

- Prices and availability of products (when you put a product on a good price, make sure it never runs out) test this with one product and see how it goes

- Never put all the goods on the shelf, otherwise you will run out of surprises for them, keep them wanting and asking for more

This are just amongst the few factors you need to consider when creating a marketing plan for your business