If you are within the age group of 30 years, while shopping for life insurance, you should opt for Term Insurance policy, where you get life coverage with a huge sum assured amount but at a meagre premium.If you are within the age group of 40 years,it is wiser to buy Endowment life insurance policy for a time span of 20 years.If you are the potential to multiply your money, go for Money back policy where you get money at periodic intervals.If you intend the money for children's higher study,daughter's marriage, go for endowment policy where you get maturity amount (sum assured + guaranteed adddition) which forms a huge corpus.
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