Why is the brandy consumption in India so low?

Brandy consumption in India is relatively low due to cultural preferences, as whisky and rum are more popular choices among consumers. Additionally, brandy is often perceived as a drink for older generations, which limits its appeal to younger drinkers. Economic factors, such as pricing and availability, also play a role, as many consumers may opt for spirits that are more accessible or affordable. Lastly, the marketing and promotion of brandy have not been as aggressive or widespread compared to other spirits.