How does packaging influence the success of a product considering customer needs?

From a customer needs point of view, the customer needs the packaging to protect the product until it is ready to be used. So the packaging would protect the product from breakage under normal handling or keep it fresh if the product deteriorates over time.

The packaging can also address customer needs in terms of supplying information about the use or properties of the product, safe handling or operation, etc. Some packaging may contain warranty or customer support information.