Design a marketing plan for the launch of a new soap in a price range of Rs 15-20?

To launch the new soap priced at Rs 15-20, we will focus on a multi-channel marketing strategy. This will include vibrant social media campaigns targeting budget-conscious consumers, engaging influencers to promote the soap's unique benefits, and in-store promotions offering samples or discounts. Collaborating with local retailers for eye-catching displays will enhance visibility. Additionally, we will emphasize eco-friendly packaging and natural ingredients to appeal to environmentally conscious buyers.