What are the rules for Justin Bieber's golden tickets?

In The My World 2.0 Cases there is a golden ticket. If you read the back of The ticket it gives you the link you go to so you can enter your ticket Once you enter the ticket it says whether it was a winning or loosing ticket. if you are a first place winner you get a private concert in your backyard. If you win second place you get to be in one of the Music Videos. There are also 3rd 4th 5th and 6th Place winners that win stuff but I don't have my ticket with me so I don't know what they win.