What do we measure TV?

TV is typically measured in terms of audience ratings, which quantify how many viewers are watching a particular program at a given time. This is often expressed as a percentage of the total potential audience, known as the share or rating points. Other metrics include viewership Demographics, time spent watching, and engagement levels, which help advertisers and networks understand the effectiveness of their content and advertising strategies. Additionally, digital platforms may measure streaming data, such as total views and user interactions.