What are the identity in mass society?

In mass society, identity is often shaped by collective experiences and shared cultural narratives, leading individuals to derive a sense of self from the broader social context rather than personal uniqueness. This phenomenon can result in a homogenization of identities, as media, consumer culture, and social norms influence people's beliefs and behaviors. As individuals navigate this environment, they may struggle to assert their individuality while simultaneously conforming to societal expectations. Thus, identity in mass society is a complex interplay between personal agency and collective influences.