How did the television and films increase the exposure of the US to Latin music?

Television and films played a significant role in popularizing Latin music in the U.S. by showcasing diverse artists and genres, thus broadening audience awareness and appreciation. Shows like "Soul Train" and films such as "Selena" not only featured Latin music but also highlighted the cultural stories behind the artists, fostering a deeper connection with viewers. Additionally, music performances on popular platforms helped bridge cultural gaps, leading to collaborations between Latin and mainstream artists that further amplified the genre's reach. Overall, this exposure contributed to the growing mainstream acceptance and popularity of Latin music in American culture.