A marketing orientated company is one which focuses on the consumer and views that profit maximization is done by conforming to consumer's needs. It puts marketing at the forefront of the company and it becomes the main objective of the company. This is done by market research, consumer surveys, improvement/suggestion boxes
Marketing Orientated companies focus on customers needs. Changing needs present potential market opportunties, which drive the company. Marketing Orientated companies get close to their customers so they can understand their needs and problems.
A marketing oriented company would be a B2B organization that sells marketing products to other businesses. This can be in the form of services or goods. Goods might be mailers, promotional products, kiOSks, etc. while services may be advertisement creation/placement, PPC management, public relations, etc.
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