Why did Willy Wonka create the golden tickets?

Willy Wonka created the golden tickets as a marketing strategy to generate excitement and interest in his chocolate factory. By hiding five golden tickets in chocolate bars, he aimed to find worthy children who could visit his factory and experience its wonders firsthand. Additionally, the tickets served as a way to select those with good character, as he wanted to share his magical world with deserving individuals. Ultimately, it was a way to reinvigorate his business and connect with the next generation.