What marketing methods did mccormick use to help sell his farm equiqment?

McCormick utilized innovative marketing methods such as demonstrations and testimonials to promote his farm equipment, particularly the reaper. He showcased the efficiency and effectiveness of his products at agricultural fairs and exhibitions, allowing potential customers to see the equipment in action. Additionally, he employed direct sales techniques, building a network of sales agents to reach farmers directly, and used printed materials like catalogs and advertisements to spread awareness about his products. These strategies helped establish McCormick as a leader in agricultural machinery.