Should you use first or third person in a business proposal?

In a business proposal, it is generally advisable to use the third person to maintain a formal and objective tone. This approach helps convey professionalism and allows the focus to remain on the project or solution rather than on the individuals involved. However, using the first person can be appropriate in certain contexts, especially when establishing a personal connection or emphasizing the team's commitment. Ultimately, the choice depends on the audience and the nature of the proposal.