What is a BCG matrix?

BCG matrix aka Boston matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines.

(http://en.wikipedia.org/wiki/Growth-share_matrix)

NB a picture is also included on the website.

BCG matrix is an important tool to measure companies' brands worth. By analysis where their brands stand in BCG matrix, they can better develop branding strategies.