What are some other market strategies a company might pursue?

It really depends on your goals and audience. Lets start with goals. Are your trying to drive foot traffic to your brick and mortar? Are you trying to drive traffic to your website, or social pages. Are you a 501C 3 and want to promote your non-profit and stimulate your donator base? Once you've identified your goal we need to identify where is the best place to reach this audience. Another factor to consider when determining this audience is your geographic limitations. Once you identify these key elements, set realistic expectations and budget your advertising can work as intended.