Why so many pop up ads?

Pop-up ads have proliferated as a result of their effectiveness in capturing user attention and driving traffic to websites. Advertisers use them to promote products, services, or special offers, often due to their high visibility and ability to bypass users' scrolling behavior. Additionally, the rise of digital marketing strategies that prioritize conversions has led to an increase in aggressive advertising tactics, including pop-ups. While they can be intrusive, many websites use them to monetize content and support their operations.