First of all, in 67, the "notchback" was a Barracuda. It didn't get shortened to "cuda" until the restyle for 69. Which, coincindently, is when the "bubble gum" colors came out. If you look back through the Dodge advertising methods, around 68, with the Road runner, and Super bee, they adopted a "cartoonish" stance. Which led to the "plum crazy," and all of the other "special" colors they used.
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