How did universal pictures distribute the film Despicable Me?

Universal Pictures distributed the film "Despicable Me" through a combination of traditional marketing strategies and innovative promotional campaigns. The film was released in theaters, supported by extensive advertising across various media platforms, including television, online, and print. Additionally, Universal capitalized on the film's unique characters, particularly the Minions, by creating merchandise and partnerships that further boosted its visibility and appeal. This multifaceted approach contributed to the film's commercial success and widespread popularity.