Define industrial origin approach

A policy or approach to the manufacture and selling of flavors that does not consider product type as much as end use. Here, the concept is one where the same flavor cannot necessarily be used in different applications, and each flavor must be modified to meet the need of the industry into which it will be promoted. Specialists might be assigned the task of learning the inside information in a given industry, its policies, trade organizations, industry shows, important personnel, etc. These specialists are called industry managers or industrial marketing managers. The industrial units in the flavor industry are included in Chart 238.