What is an effect in literature?

Everything, each question, answer, your opinion, every written idea, has an effect on what you read or write in the future. If you write a story, whoever reads it will keep those Words in their head, whether they want to or not, and everything they do in the future will have a ripple effect on everything they think or say in the future.

NOT REALLY THOUGH CUS EVERYONE KNOWS RIPPLE IS A CHOCOLATE BAR