When did teenagers become a target for advertisers?

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2026-02-19 18:15

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Teenagers first became a target for advertisers in the late 1950s. Many left school at 14 (in the U.S.) and 15 (in Britain). In the postwar boom their pay increased significantly but of course most of them were still living at home and had quite a lot of spare cash. This made them really interesting to advertisers ...

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