What is the target market of lacoste?

Lacoste primarily targets a demographic of affluent consumers, particularly those aged 25 to 45, who appreciate luxury casual wear and a sporty, preppy aesthetic. Their customer base includes both men and women, often professionals or trend-conscious individuals who value quality, style, and brand heritage. Additionally, Lacoste appeals to younger consumers through its vibrant designs and collaborations, aiming to blend classic elegance with contemporary fashion trends.