What is the example of demarketing?

IPCL selling its owns products demarketing as "Save Oil,Save India" is an example of Demarketing

IPCL selling its owns products demarketing as "Save Oil,Save India" is an example of Demarketing

Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...