Does personal selling always involve face-to-face contact with the customer?

No, personal selling does not always require face-to-face contact with the customer. It can occur through various channels, including phone calls, video conferencing, or even email exchanges, where sales representatives engage directly with potential clients. The key aspect is the personalized interaction and relationship-building, which can be achieved through multiple communication methods. Ultimately, the choice of medium depends on the context and preferences of both the seller and the customer.