How do norms affect the behavior of team members?

Norms significantly influence team member behavior by establishing expectations for how individuals should interact and collaborate. These unwritten rules can shape communication styles, decision-making processes, and conflict resolution strategies within the team. When norms are positive and inclusive, they foster trust and cooperation, leading to enhanced performance. Conversely, negative norms can create tension and hinder productivity by promoting disengagement or unhealthy competition among team members.