What are the business objectives of Chanel?

Chanel's business objectives focus on maintaining its status as a leading luxury brand while ensuring sustainable growth. The company aims to enhance brand exclusivity and heritage through high-quality products and exceptional customer experience. Additionally, Chanel seeks to innovate within its product lines, particularly in beauty and fashion, while expanding its global market presence. Ultimately, the brand strives to balance profitability with its commitment to craftsmanship and ethical practices.