What oil company used the slogan ''put a tiger in your tank''?

The slogan "Put a Tiger in Your Tank" was used by the American oil company Esso, which is now known as ExxonMobil. The campaign, launched in the 1960s, became iconic and was known for its memorable imagery of a tiger, representing energy and performance. The slogan effectively conveyed a sense of power and enthusiasm associated with using Esso's fuel products.