How do today's elites manipulate the masses to maintain legitimacy?

Today's elites manipulate the masses by leveraging technology and media to shape narratives that align with their interests. They often employ sophisticated messaging strategies, including social media campaigns and targeted advertising, to influence public opinion and create a sense of consensus around their policies. Additionally, they may use fear, misinformation, or emotional appeals to distract from their actions and maintain control. By presenting themselves as protectors or benefactors, they foster a sense of dependency, which helps legitimize their power.