What does the term niche marketing refer to?

Targeting a particular market segment with customized goods, services, and tactics that cater to their particular requirements is known as niche marketing. Businesses create customized marketing messages for a smaller group of people who share interests, Demographics, or preferences rather than aiming their marketing at everyone. Due to the highly specialized nature of the offerings, this strategy lowers competition, boosts brand loyalty, and strengthens customer relationships. A manufacturer can target niche industries and establish direct connections with buyers looking for particular solutions by listing their products on B2B portal for manufacturer such as Pepagora. This could increase the effectiveness of marketing and boost the visibility of the business.