Why most Chinese care more about the quality than the packaging of the gift.?

Chinese culture values substance over style, placing greater importance on the quality and utility of a gift rather than its outward appearance. Gift giving is seen as a reflection of the giver's sincerity and thoughtfulness, so the emphasis is on selecting a meaningful and practical gift rather than focusing on extravagant packaging. Additionally, practicality and frugality are also important cultural values in Chinese society.