Why does geography and food customs have less influence today?

Geography and food customs have less influence today due to globalization, which facilitates the rapid exchange of ideas, cultures, and culinary practices across the world. Advances in transportation and communication have made diverse ingredients and cuisines readily accessible, allowing people to experiment and adopt various food traditions regardless of their geographical location. Additionally, urbanization and the rise of multinational food chains have led to more homogenized eating habits, further diminishing the impact of local geography and customs on food choices.