How was the movie star wars marketed to the public in 1977?

In 1977, "Star Wars" was marketed through a groundbreaking combination of strategies, including extensive merchandise tie-ins, innovative promotional campaigns, and a focus on Word-of-mouth marketing. The film's release was supported by a comprehensive advertising campaign, including trailers and posters that captivated audiences. Additionally, the use of television spots and appearances by cast members on popular Talk Shows helped generate buzz. The success of the film was further bolstered by its merchandising, which included Action Figures and toys, making it a cultural phenomenon.