Who are the competitors of benefit cosmetics?

In the U.S. major competitors are Maybelline and L'Oreal (owned by L'Oreal Inc) CoverGirl (owned by Procter and Gamble) and Avon (owned by Avon Inc.) Historically the major competitor was Estee Lauder.

L'Oreal is probably the top competitor of Revlon today because both brands have the same retail environment, price point, and target market.