What are the tenets of development media theory according to Mcquail 1983?

McQuail's development media theory emphasizes communication as a tool for promoting economic, social, and cultural development in societies. It stresses the importance of media content that serves the needs and interests of diverse audiences, facilitates public awareness and participation, and fosters social change. The theory highlights the role of media in addressing issues such as poverty, education, health, and political participation to contribute to overall societal progress.