What are Kroger's primary goals and objectives?

The specific goals and objectives may change over time, but the financial goals can be found in The Kroger Co's Fact Sheet.

To get the fact sheet, go to Kroger's homepage, scroll all the way to the bottom.

Under the heading "About the Company," click on the "Investor Relations" link.

On the left of the page, under the heading "Investors," click the "Reports & Statements" link.

Scroll down the page. Under the heading "Fact Books," click on the link of the most recent fact book to get the most recent goals and objectives.

In the 2011 Fact Book, Financial Goals and Strategy is found on page 46.

To find nonfinancial goals, look in the sustainability report. To get there, from Kroger's homepage, scroll to the bottom.

Under the heading "About the Company," click on the "Community" link.

Scroll down until you see the heading "Community." Under the "Community" heading, click on the "Sustainability" link.

The top right tab reads, "See full report." Click on that tab and it will pull up the sustainability report. Nonfinancial goals are in textboxes throughout the report.