1. Responding to globalization :
Ex; McDonald's sells Hamburgers in Moscow. and Toyota makes cars in Kentucky.
2.managing workforce diversity .
3.improving quality and productivity.
4.Improving customer service.
5.Improving people skills.
6.Responding to the coming labor shortage.
7.Empowering people.
8.Stimulating innovations and change.
9.Coping with temporariness.
10.Working in network organization.
11.Helping employees balance work-life conflicts.
12.Improving ethical behavior.
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