What is customer disposition?

Customer disposition refers to the categorization or classification of a customer based on their behavior, interactions, or status within a company. It often involves assessing factors such as engagement level, purchase history, and feedback to determine whether a customer is satisfied, dissatisfied, loyal, or at risk of leaving. This information helps businesses tailor their marketing strategies, improve customer service, and enhance overall customer experience. Effective customer disposition can lead to better retention and increased sales.