Why do interest groups try to inform and influence public as well as politicians?

Interest groups seek to inform and influence the public and politicians to advocate for their specific goals and agendas. By raising awareness and shaping public opinion, they can create a supportive environment for their initiatives. Additionally, influencing policymakers helps ensure that legislation and regulations align with their interests, ultimately maximizing their impact on issues that matter to them. Effective communication and advocacy are crucial for mobilizing support and achieving their objectives.