What is James Dyson mission statement?

To sell the world wide best vacuum cleaners with high quality and good pricing. Evolving technology and a good product.

AliiANDSaz09 (:

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Actually it's much broader than that. If you look at James Dyson, his history and core design philosophy, Dysons mission statement is more like this:

"Take everyday products that don't work well, and make them work better."

This extends well beyond just vacuum cleaners. Their revolutionary bladeless fan technology is sentiment to this core statement, as is Dysons 'Ballbarrow' approach.

If you're interested knowing more the US site has some amazing material.

http://www.dyson.com/insidedyson/default.asp#