Why has gold always been coveted by people?

Gold has always been coveted due to its rarity, durability, and intrinsic beauty, making it a symbol of wealth and status across cultures. Its resistance to tarnish and corrosion ensures it maintains its luster over time, which has contributed to its use in jewelry and currency. Additionally, gold's historical role as a standard for monetary systems has solidified its value, making it a trusted store of wealth. This combination of physical properties and cultural significance has kept gold in high demand throughout history.