In a sole proprietorship what individual makes all decisions and gains all profits?

In a sole proprietorship, the individual owner is responsible for making all business decisions and retains all profits generated by the business. This structure allows for complete control over operations, financials, and direction, but it also means the owner assumes all risks and liabilities. The simplicity of this model appeals to many entrepreneurs, as it requires less formal setup and regulatory compliance compared to other business structures. However, the owner's personal assets may be at risk if the business incurs debt or legal issues.