What is nicotrim for?

From the company website:

As a pure and non-addictive dietary supplement, Nicotrim has been shown effective in assisting with the gradual reduction, temporary abstinence or total cessation of smoking. With increased composure and peace-of-mind, smokers using NicoTrim have been able to comfortably extend the duration between each cigarette, find greater patience during forced breaks at non-smoking facilities or activities, and measurably enhance the effectiveness of other smoking cessation products and treatments when used concurrently.