What is pull incentive?

A pull incentive is a strategy used to encourage the demand or consumption of a product or service by offering rewards or benefits to consumers. This approach aims to "pull" customers toward a brand or product, often through promotions, discounts, or loyalty programs. By creating an appealing reason for consumers to choose a particular offering, businesses can stimulate sales and increase market share. Pull incentives contrast with push incentives, which focus on encouraging distribution and sales through suppliers or retailers.