How do you judge a poster?

When judging a poster, I consider its visual appeal, clarity of information, and overall effectiveness in conveying the intended message. The design should be eye-catching yet not overwhelming, with a balanced layout that guides the viewer's eye. Additionally, the text should be concise, informative, and easy to read, complemented by relevant images or graphics. Finally, I assess how well the poster engages its target audience and stimulates interest or discussion.