What is the reception model of communication?

The reception model of communication focuses on how messages are interpreted and understood by the audience rather than how they are transmitted by the sender. It emphasizes the role of the receiver in the communication process, acknowledging that individual experiences, cultural backgrounds, and context significantly influence perception. This model highlights that meaning is not fixed but rather co-created through interaction between the sender's intent and the receiver's interpretation. Ultimately, it underscores the importance of feedback in refining and clarifying messages.