How does the mass media reinforce society's expectations of gender?

thrpough Moral panics - those processes whereby members of a society and culture become 'morally sensitized' to the challenges and menaces posed to 'their' accepted values and ways of life, by the activities of groups defined as deviant. The process underscores the importance of the mass media in providing, maintaining and 'policing' the available frameworks and definitions of deviance, which structure both public awareness of, and attitudes towards, social problems."