Who was recruiting the crusades?

The Crusades were primarily recruited by the Catholic Church, with key figures like Pope Urban II playing a central role in mobilizing support. In 1095, Urban II called for the First Crusade during the Council of Clermont, urging Christians to reclaim the Holy Land from Muslim control. Local nobles, knights, and other leaders also contributed to recruitment efforts by appealing to their followers and communities. Additionally, various religious orders, such as the Knights Templar, emerged to support and organize these campaigns.