Why did Bombardier decide to sell off their iconic product?

Bombardier decided to sell off its iconic product, the CRJ regional jet program, to focus on its core business of producing larger aircraft and rail systems. The sale was part of a broader strategy to reduce debt and streamline operations following years of financial challenges. By divesting non-core assets, Bombardier aimed to concentrate resources on more profitable ventures and achieve long-term stability. The decision also reflects a shift in market demand, as the company sought to adapt to changing trends in the aviation industry.